Here’s one of the good (or bad) features of selling ebooks on Amazon: Your readers tell you immediately if they like your book in several different ways. They can tell you with a review, but very few actually rate the book when they finish reading it. However, there’s a marker that’s just as simple to read and also speaks volumes: The refund. You can return an ebook for the first seven days after you bought it on Amazon.
One of the things that made me very happy about my big September sale month is that nobody returned my book.
I’ve had one return so far all year, and that one came around the time of a Goodreads giveaway. I’m just fine with that.